Corporate marketing programs
directed by Dan Carazo for
Cooper Wiring Devices won
TED's Best-of-the-Best Award
in back-to-back years.
Unlike most general business-to-business agencies, Carazo Communications specializes in Electrical Industry Marketing. We're intimately familiar with the electrical distribution channel.
Continuing his award-winning career directing corporate marketing and business-to-business advertising, Dan Carazo has focused on the Electrical Industry for the past eight years. Dan's electrical industry experience encompasses Advertising, Branding, Marketing Communications, and Journalism :
Electrical marketing experience to distributors, contractors, plant MROs, specifying engineers, builders, architects, rep organizations, and association members.
Directed branding launch for Cooper Wiring Devices, a division of Cooper Industries, managing all corporate advertising and marketing communications.
Founded Carazo Communications in 2004 to provide B2B marketing services to the electrical industry.
Authored over 100 articles for The Electrical Distributor Magazine, published by the National Association of Electrical Distributors (NAED).
Interviewed industry executives at over 150 electrical manufacturers, associations, contractors, and distributors while reporting on electrical industry markets.
NAED (educational brochures promoting use of green energy-efficient electrical products for commercial and industrial applications)
TED Magazine (contributing writer on over 100 articles covering electrical and VDV products and electrical industry markets)
Snake Tray (marketing plans, website development, sales literature and promotional copy for cable management and power distribution products)
Siemens Energy & Automation (case history on industrial variable frequency drives)
Cooper B-Line (marketing plan and PR for pre-fabricated electrical rough-in and cable management products)
IDEAL Industries (PR for electrical tool products)*
SolaHD (PR for industrial power quality products)*
ABB (article on industrial adjustable speed drives)
ESL Power Systems (sales literature and PR for power distribution products)
Chloride Power (PR for power quality systems)*
O-Z/Gedney (PR for electrical enclosures and fittings)*
Emerson (PR for electrical power products)*
Electrical Contractor Magazine and EC&M Magazine (articles on cable management products)
360 Electrical (marketing plan for unique wiring devices)
Grupo EBIS (market research for leading Central American electrical distributor)
Plug Grip Products (direct marketing for electrical safety products)
Systems Technologies (consulting Canadian inventor of patented wiring devices)
